Career Angel is a service designed for college grads entering the workforce. CA will provide a service where the student will upload their resume and let them know what type of job they’re looking for. CA will search for these jobs and automatically apply for a large number of jobs on their behalf.

As the Graphic Designer, I was approached to create a logo, brand identity, and guidelines for their startup. I had free range with whatever creative direction I wanted. I decided to go with a professional and simplistic approach targeting an older Gen Z audience, those who are graduating and are entering the workforce. Here are some parts from the brand guidelines I created.