Pop Joy is here to bring joy with their pop culture. They are a character-based entertainment and lifestyle brand reaching to various medias such as the digital and physical world. From illustrations to toys to build their characters world, they want everyone to have a smile on their face. They strive to bring a little joy to your life. Their first character series have the vibe of cute and fluffy, enough to bring warmth to your heart. They don’t want to confine themselves to one look, but rather expand our creativity with our growing world.

I launched Pop Joy in February 2024, bringing my original characters to life through fun and creative merchandise. My first character, Mocha, was inspired by a project from my sophomore year at Clemson in 2022. I expanded on this concept during my junior-year Commercial Printing class, ultimately turning it into a full-fledged business. Every product is designed by me and available at popjoy.store! Check out my products in my Shopify store and look below for how I designed my brand for my Commercial Printing Class.